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Games Magazine Best Party Game of the year 2007/2008

GiftTRAP wins GAMES Magazine’s “Best Party Game of the year 2007/2008”

What's the idea?

Click here to find out how we’ve turned gift giving into a hilarious social experience

Discover the fun!

Click to unwrap the fun.

Puts your gifts to the test!

GiftTRAP is the hilarious new game that’s taking the gaming world by storm and putting the social back into board games.

The goal is to really get to know your friends and family.

You win by knowing your friends and choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

• 3-8 Players, 5+
• Playtime 45-75 mins
• Learn in 10 mins

• 1 full size game board
• 640 Gift Ideas
• Rules
• 8 Organza Gift Bags containing; scoring markers, gift & choice tokens plus advanced strategy cards

Read what the experts have been buzzing about.

Love to play Trivial Pursuit, Cranium or Apples to Apples - You will love this family party game.

GiftTRAP is all the fun of Secret Santa without needing to shop or wrap.

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HARO (aka Shankman's Army) means Journalists need NEVER write ALONE

Networker Keith Ferrazzi constantly reinforces the mantra “Never Eat Alone”

Bill Shankly manager of Liverpool FC was used to hearing “You’ll never walk alone” chanted by a huge loyal fan base that became known as “Shanky’s Red Army”. Shankly’s Army was a formidable force that supported Bill in winning many soccer trophies during his leadership of the world famous club. Here’s the lyrics to the famous song

When you walk through the storm
Hold your head up high,
And don’t be afraid of the dark.
At the end of the storm is a golden sky
And the sweet silver song of a lark.

Walk on through the wind,
Walk on through the rain,
Though your dreams be tossed and blown.
Walk on walk on, with hope in your heart
And you’ll never walk alone
You’ll never walk alone

Play it now

Peter Shankman is as much as a networker as Keith. Keith is armed with his rolodex of of 5,000+ managed contacts, but Peter has an even larger willing army of followers - a crowd I’ve named Shankman’s Army and “crowd” is the right word. With the use of this wise crowd no journalist need ever write alone again.

Today Peter Shankman, marketing extremo and creator of the free service “HARO” or http://www.helpareporter.com has got his own army of 25,000+ PR warriors, each experts in their own fields. It’s an army that’s growing very fast and spreading by word of mouth and reputation. More and more journalists are learning to trust the service too.





Each day Peter sends out three emails including a total of around 100 requests each from folks in the media (journalists and bloggers alike) seeking sources for their forthcoming articles.

Shankman’s Army works “for free” to answer these queries and is allowing Peter to compete with the “for fee” service offered by Profnet

I got to thinking about the power of an army that can fire off hundreds of targeted responses to each media query, I was reminded of two authors/books/concepts;

1/ James Surowiecki’s book The Wisdom of Crowds

James argues that a large crowd is smarter than a small team of experts when the crowd is large, diverse and acts independently. The book does a great job of justifying this. The Wisdom of Crowds explains the power of so many Web 2.0 concepts such a Wikepedia. HARO certainly meets these criteria; 25k is large, they are by definition diverse and they have no idea how others are responding to specific media queries. Just like “Who Wants to be a Millionaire” each journalist can poll from a large independent crowd, sure each member has their own bias, but that is itself the diversity.

Compare this to Profnet which has a smaller crowd who are more elite simply by the fact they choose to pay to use this service. What seems appealing to journalists is being able to reach out to a faster, fresher and more dynamic set of opinions and experts.

2/ Eric S Raymond’s book The Cathedral and the Bazzar (CATB)





CATB is based around the experiences of open source software model (release frequently and often) which is much more free form (it’s compared to a Bazaar) , which is contrasted to The Cathedral (or more the build it and they shall come model of software development where control of a project is in the hands of the few vs the many).

Download the 96K .mp3 file  of Eric Raymond reading The Cathedral and the Bazaar. 

In the first model many people contribute, there is duplication, but this is managed and controlled by an approval process. There is wasted effort, but the end result is impressive, it’s been proven you can build big things fast and keep the development moving. It lives and dies for approval and reputation. Contrast this to Cathedral model where a single design is followed and dictated. The reason I mention this is there is a lot of wasted effort in the Shankman/HARO Model, but participation is optional. People only contribute because they can see the value of the reward. The cost to the contributor is time. With the Cathedral model you get less contributors/waste, but you get a more rigid and predictable response. This means you also get a less well-informed media. A “for fee” model limits the contributors, but divides the media attention pie in a more controlled manor. To me the “Wisdom of Crowds-ness” of HARO and its “Bazaar” like contribution model are part if its intrigue and part of what will keep propelling it forward.

What I really like about HARO is the diversity with sources coming from small and large media sources. It’s more accessible, but the competition is also much more fierce. It’s another example of how the internet can drive cost down to zero.

Keep up the good work