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Games Magazine Best Party Game of the year 2007/2008

GiftTRAP wins GAMES Magazine’s “Best Party Game of the year 2007/2008”

What's the idea?

Click here to find out how we’ve turned gift giving into a hilarious social experience

Discover the fun!

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Puts your gifts to the test!

GiftTRAP is the hilarious new game that’s taking the gaming world by storm and putting the social back into board games.

The goal is to really get to know your friends and family.

You win by knowing your friends and choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

• 3-8 Players, 5+
• Playtime 45-75 mins
• Learn in 10 mins

• 1 full size game board
• 640 Gift Ideas
• Rules
• 8 Organza Gift Bags containing; scoring markers, gift & choice tokens plus advanced strategy cards

Love to play Trivial Pursuit, Cranium or Apples to Apples - You will love this family party game.

GiftTRAP is all the fun of Secret Santa without needing to shop or wrap.

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What kind of Gift Giver are you?

GiftTRAP is the "Can you Guess my 'Bucket List' Game'

There I said it. That feels better.

GiftTRAP is The Bucket List as a board game.

I’m so excited to have finally watched this movie, but it’s funny its taken a few days for it to really sink in.

As I watched it and the plot unfolded I got drawn into the characters the movie flew by. I really enjoyed it. It was only afterwards that I tried to check of the list of items on their list and cross check them to GiftTRAP. Well they are pretty much all there. We’ve got The Great Wall of China (but not on a bike - not any easy photo to find), but we do have Cross the USA on your Dream Bike. It’s not that this is significant it’s just that thinking about things to do before you die is a new way to look at the game and it’s purpose.

We’d gone down the “Gift” path simply as the game was inspired by the question “How does Santa Pick gifts for Children”. Quickly the gifts expanded to include charitable acts, gifts of time and aspirational items, even fantasy skills and experiences.

Many people’s instant reaction to GiftTRAP had been “Oh how materialistic”, which is just so sad and completely wrong. Those who have looked closer confirm this is not true. We even have a quote about this on the box. In this world you always struggle to go against people’s first impressions. So I’m delighted to have a hit movie like the bucket list bring this type of “What shall I do with my Life” into the public discussion.

As I read some of the blog posts about the movie. It was a surprise box office hit and a bunch of the reviews where mediocre. I’d have to say I don’t agree.

I’d estimated something like 20 million people have seen the movie already and in the few test conversations I’ve had this association can only be a positive thing for GiftTRAP,

I thought Jack Nicholson and Morgan Freeman were amazing together. The main criticism seemed to be that the movie glorified Cancer. There were multiple sarcastic comments about being lucky enough to find yourself sharing a room with a billionaire. Did it glorify Cancer?

To me that just want not the point of the movie it became clear to me - “Bucket Lists aren’t for the nearly dead”

Life is prescious. Time ticks by. We all die one day. It’s good for the soul to set yourself goals. Put a timeline to it. Check things off early and don’t leave it to a last minue rush where you need to meet a billionaire in the next bed.

Go build your bucket list today. Then share it and compare it with your friends an their lists.

I’m having a bunch of thoughts and ideas about this. What to do? How, when who?

• I know I normally hate licensed games, but Warner Brothers - perhaps GiftTRAP is your Bucket List game. It’ more likely some suckey game will come out and that would be fun and make it easy to make the connection.
• Which movie reviewers would review GiftTRAP and discuss the connection?
• Can I get cross selling both in-store and online. The Bucket List is a top selling DVD right now.
• Join in the discussion about the movie
• Create a Bucket List Poll
• Are we missing any bucket list style items from the game? (there’s an expansion pack theme)
• How about a Bucket List Party? - What would that look like
• In a world with too many press releases what kind of release can we make that will get noticed

I’m sure this won’t the the last post in this subject.

I do wonder about the negative connotations of “death”. Is the movie good for kids? It may be a PG 13 movie, but it’s almost not the watching that’s important. It’s good to go through the exercise thinking.

For me these are all positive. For me it’s not about death and it’s about teaching your kids to learn to dream and to live every day as your last (it’s about doing it yourself, but then it’s not what I think that matters here - it’s what’s the mass “popular” reaction to the association.