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Games Magazine Best Party Game of the year 2007/2008

GiftTRAP wins GAMES Magazine’s “Best Party Game of the year 2007/2008”

What's the idea?

Click here to find out how we’ve turned gift giving into a hilarious social experience

Discover the fun!

Click to unwrap the fun.

Puts your gifts to the test!

GiftTRAP is the hilarious new game that’s taking the gaming world by storm and putting the social back into board games.

The goal is to really get to know your friends and family.

You win by knowing your friends and choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

• 3-8 Players, 5+
• Playtime 45-75 mins
• Learn in 10 mins

• 1 full size game board
• 640 Gift Ideas
• Rules
• 8 Organza Gift Bags containing; scoring markers, gift & choice tokens plus advanced strategy cards

Love to play Trivial Pursuit, Cranium or Apples to Apples - You will love this family party game.

GiftTRAP is all the fun of Secret Santa without needing to shop or wrap.

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What kind of Gift Giver are you?

A great way to make any inventor happy -The Hours of Pleasure Principle!

Creativity can be a curse! Being an inventor isn’t just fun.

There are many ups and downs on the road to success. Many ideas don’t make it off the runway. Some fail when they reach the market.

Just getting your idea to market is an amazing achievement but that “happiness” derived from this activity can soon dwindle.

So here’s an idea I picked up along the way. I can’t remember who told me about this technique (so apologies if it was you). The idea stuck and that’s what matters

So lets take my example with GiftTRAP.

So far we’ve made 44,000 games. That’s quite a feat, Most indie board games don’t get past 2-3k. Hasbro/Mattel by way of contrast doesn’t sell a game that does less than 400k units/annum. There’s a lot of full garages resulting in homes of aspiring inventors.

So the key question is how much pleasure have you brought to the world through using your invention.

Now how many people get involved with using your product? Now Toothbrushes and Toilet Brushes get used and shared much less than Games, for example

With a game for 3-8 players that gets played say 5 times a year for 3 years by an average of 6 friends for an average of an hour, you can get to a nice number.

In this case its 5x3x6x1 = 90 (I call this the Hours of Pleasure)

Now multiply your units sold x hours of pleasure.

In may example that’s 396,000 hours.

It’s a nice simple way for an inventor to think about their achievement.

That’s a lot of great conversations and a lot of laughter.

It made me happy to think of things in this way and I thought I’d share the thought.