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Games Magazine Best Party Game of the year 2007/2008

GiftTRAP wins GAMES Magazine’s “Best Party Game of the year 2007/2008”

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Puts your gifts to the test!

GiftTRAP is the hilarious new game that’s taking the gaming world by storm and putting the social back into board games.

The goal is to really get to know your friends and family.

You win by knowing your friends and choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

• 3-8 Players, 5+
• Playtime 45-75 mins
• Learn in 10 mins

• 1 full size game board
• 640 Gift Ideas
• Rules
• 8 Organza Gift Bags containing; scoring markers, gift & choice tokens plus advanced strategy cards

Love to play Trivial Pursuit, Cranium or Apples to Apples - You will love this family party game.

GiftTRAP is all the fun of Secret Santa without needing to shop or wrap.

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What kind of Gift Giver are you?

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New board game saves Canadian men from eternal gift giving plight

TORONTO (November 28, 2007 ) The holiday season is upon us, and with gift giving front and centre on the agenda, GiftTRAP the award winning social board game just launched into all Chapters locations across Canada raises a tough question: “Can guys give good gift?”

Most would agree being a good gift giver is not natural for men they often find getting to the store tough enough. In many cases, purchase happens at the eleventh hour, in a frantic state. Yet the difference between a good gift and a bad one can have a huge impact on a relationship. A man must ask, “Will I ever be a good giver?”

To some, lingerie may be perfect; to others, inappropriate or simply a gift more serving the man not the woman. Frying pans and kitchen utensils, though useful, are rarely hits. In short, the universally perfect present simply doesn’t exist.

But there is one simple step to finding the perfect gift: research. Equally good news is that gift giving is a skill that can be mastered with GiftTRAP, a Canadian-created board game, a key tool to get to good-giver-status.

Knowing the gift recipient is fundamental to being a good giver. Curious questions need to be posed, and exploration of boundaries, interests and passions and not just the kind that lead back to that aforementioned lingerie necessary.

These discovery skills on a ‘getting-to-know-her’ level are not ones that come easily to men; yet GiftTRAP has been known to cure the very worst of bad givers.

Playing GiftTRAP allows men to test gift ideas on women to ensure they give the perfect present this holiday and next. 

While men may be singled out for all the stereotypical reasons, women can benefit equally from playing GiftTRAP more than a game, a conduit to uncovering really good gift ideas ח with benefits reaped when playing with partners, but also with friends and colleagues.

With 640 potentially cool and eclectic gift ideas in a GiftTRAP box, one can effortlessly discover new clues about a partner, friend, or colleague to lead to that perfect gift. Playing GiftTRAP takes about an hour, is fun, highly conversational and often controversial

“GiftTRAP incites conversation often to deep and even contentious levels,” says Nick Kellet, creator of the award-wining GiftTRAP, its inspiration coming from a question posed to him by his daughter about how Father Christmas picked the gifts he gives out to children.

Easy to play - having given or received a gift practically qualifies one as ready to play GiftTRAP can be played over and again as it varies with different gifts and different friends and family. It is not a game won by luck, but rather by the skill to anticipate the desires of fellow players. Giving or getting good gifts means advancing on the game board; conversely, giving or getting bad gifts means moving back, making it very evident who the good and bad givers and getters are.

Adds Kellet, “People love the game; it’s been a hit in international markets already. A source of great fun, GiftTRAP encourages better communication, improved gifting, and dare I say, it’s slowing the trend of re-gifting!”

The bilingual edition of GiftTRAP, priced at $29,99, is now available across Canada at all Chapters locations, and is suitable for those aged five to 105.

About GiftTRAP

GiftTRAP is an award-winning social board game, created by Nick Kellet of Kelowna, British Columbia, Canada, with a mission to rid the world of unwanted gifts.

Kellet= his inspiration to create the game stemming from a question posed by his daughter about how Father Christmas selects his gifts, describes his company’s inaugural product, GiftTRAP as Board Game 2.0: a social, collaborative experience built from user-created content.

Uniquely, GiftTRAP is not a game about winning per se, but is about the players. To win the game, no specific knowledge is required, but rather people skills and strong intuition are important. GiftTRAP enables friends to exchange virtual gifts either online or in the physical game.

As Black Friday looms and the bargain choices abound for the shopping season, the shackles of etiquette can make all of us experience “giftburn” - the fear of giving or receiving the “not so perfect” gift. According to research at gifttrap.com, giftburn costs more than personal angst. Over the course of a lifetime, each consumer will spend an estimated $8,000 or more in giving unwanted gifts.

Kelowna, BC November 21, 2007—Can you pick the perfect present from all the bargains? and will opening Grandma’s gift cause you to lie again this year?

As Black Friday looms and the bargain choices abound for the shopping season, the shackles of etiquette can make all of us experience “giftburn” - the fear of giving or receiving the “not so perfect” gift.

According to research at gifttrap.com, giftburn costs more than personal angst. Over the course of a lifetime, each consumer will spend an estimated $8,000 or more in giving unwanted gifts.

“Bad gifts cause stress, waste money and consume time and space in our busy lives,” according to Nick Kellet, CCA, Chief Conversational Architect at GiftTRAP. “Our hearts tell us giving is good, but when it comes to choosing the gift to give, especially when you are up against a deadline like Christmas, our heads should be telling us the opposite.”

Kellet suggests taking the anxiety and the expense out of shopping for gifts by practicing. He says, “Prevent giftburn this holiday by playing GiftTRAP, the new virtual gift-exchange game.”

GiftTRAP, the hilarious, new, award-winning board game that turns social etiquette upside down, is played by giving “virtual” gift ideas to your loved ones BEFORE you spend the cash on the gift for real. “It’s like taking your gift ideas for a test drive,” Kellet explains. “With GiftTRAP you can be honest, have fun and get everyone talking about things that matter in their lives. Players find out what really makes people tick and learning more about people’s interests.” After playing GiftTRAP, players will have a much better chance at matching the right gift to the right friend.

So far, the experts in the games world agree that GiftTRAP (MSRP $29.99, for 3-8 players, ages 8 and up) is a great idea for a game and a great gift idea, especially for anyone who has experienced giftburn. The new game has already been honored with six different product awards including Games Magazine’s 2008 “Best Party Game of The Year.”

About GIFTTRAP:
GiftTRAP is a tech-savvy independent board game company based in Kelowna, British Columbia, Canada, that is focused on engineering great conversation and fun social experiences. The company is a talented team of experienced professionals with a track record of launching new products to meet emerging trends. The company says that “At 30,000 feet, all the trends are the same. The same trends influence gaming, fashion, high-tech and society at large.” GiftTRAP and its patent pending concepts are consistent with any number of current trends around the paradox of choice, the emergence of right brain thinking, and the rise of emotional intelligence.

The company describes its inaugural product, GiftTRAP as BoardGame 2.0; a social, collaborative experience built from user-created content; enabling friends to exchange virtual gifts either online or in the physical game. Uniquely GiftTRAP is not about winning per se, but it is about you. There are not any teams to hide behind. To win the game, it doesn’t require any specific knowledge, but rather, people skills and strong intuition. The good news is that anyone who play GiftTRAP can improve his or her overall gift giving with practice. In fact once you play the game, you really never stop. It has an effect of making people more attentive to the needs of others and to explore different preferences.

The mission of GiftTRAP is to rid the world of unwanted gifts.

Currently, the company supports charity donations directly as well as through the content of the game. GiftTRAP is a strong supporter of Creative Commons and sources appropriately licensed images from Flickr.com to continually refine and refresh its gift ideas to reflect the current choices in a consumer’s world. 

Kelowna, November 2007: A new release for this Holiday season, GiftTRAP California

GiftTRAP is the hilarious new game that’s taking the gaming world by storm, winning Games Magazine’s “Best Party Game of the Year 2007/2008” and 5 other awards since launching in Oct’06.  This Holiday season, the creators decided that it would be fun to launch a region specific version of the game to highlight all the fantastic fun and worthwhile things there are to do in the State of California.  GiftTRAP California will be available across California this Holiday Season and it highlights the huge variety of things to do locally including many in San Diego;

GiftTRAP is a fun way of finding out what makes your family and friends tick - would they prefer to camp overnight at the Wild Life Park or visit haunted Whaley House? Would they like to hunt for crabs at Point Loma or to visit the Model Railroad Museum?  Would they enjoy visiting the theatre or prefer to take the Wine Train to Napa? Or maybe they like more traditional gifts like bicycles, chocolates and diamonds! Consider the 200 Californian based gifts against the other 440 gift ideas from around the world - it makes for great conversations and you will be surprised by what you learn!

About GiftTRAP:

GiftTRAP is the hilarious new game that’s taking the gaming world by storm, winning Games Magazine’s “Best Party Game of the Year 2007/2008” and 5 other awards since launching in Oct’06.

Playing starts conversations with people who think they know each other well or want to know each other better.

The goal is to really get to know your friends and family by choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

Unlike other party games you don’t need skills in drawing, acting or trivia so it works well when you have a crowd of mixed ages/skills.

A little knowledge can be a dangerous thing in a virtual gift-giving game!

You are sure to learn something as you give from the 640 gift ideas from the basic to the bizarre.

Despite there being 100’s of party games, it’s rare to find one that adults and children both enjoy playing. It’s fun because everyone gets to say what he or she thinks about the gifts before they know what they have been given.

for more information please contact:

Nick Kellet
GiftTRAP Enterprises
Office +1 250 448 4906
Fax +1 866 240 6511
http://www.GiftTRAP.com

Kelowna, November 2007: A new release for this Holiday season, GiftTRAP California

GiftTRAP is the hilarious new game that’s taking the gaming world by storm, winning Games Magazine’s “Best Party Game of the Year 2007/2008” and 5 other awards since launching in Oct’06.  This Holiday season, the creators decided that it would be fun to launch a region specific version of the game to highlight all the fantastic fun and worthwhile things there are to do in the State of California.  GiftTRAP California will be available across California this Holiday Season and it highlights the huge variety of things to do locally including many in San Francisco:

GiftTRAP is a fun way of finding out what makes your family and friends tick - would they prefer a box at the Opera or to listen to ‘Blues’ at Oakland Museum?  Are they more likely to want to learn to knit or to train as a cheerleader? Would they enjoy taking the wine train to Napa or a visit to San Diego Zoo?  Or maybe they like more traditional gifts like bicycles, chocolates and diamonds! Consider the 200 Californian based gifts against the other 440 gift ideas from around the world - it makes for great conversations and you will be surprised by what you learn!

About GiftTRAP:

GiftTRAP is the hilarious new game that’s taking the gaming world by storm, winning Games Magazine’s “Best Party Game of the Year 2007/2008” and 5 other awards since launching in Oct’06.

Playing starts conversations with people who think they know each other well or want to know each other better.

The goal is to really get to know your friends and family by choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

Unlike other party games you don’t need skills in drawing, acting or trivia so it works well when you have a crowd of mixed ages/skills.

A little knowledge can be a dangerous thing in a virtual gift-giving game!

You are sure to learn something as you give from the 640 gift ideas from the basic to the bizarre.

Despite there being 100’s of party games, it’s rare to find one that adults and children both enjoy playing. It’s fun because everyone gets to say what he or she thinks about the gifts before they know what they have been given.

for more information please contact:

Nick Kellet
GiftTRAP Enterprises
Office +1 250 448 4906
Fax +1 866 240 6511
http://www.GiftTRAP.com

Kelowna, November 2007: A new release for this Holiday season, GiftTRAP California

GiftTRAP is the hilarious new game that’s taking the gaming world by storm, winning Games Magazine’s “Best Party Game of the Year 2007/2008” and 5 other awards since launching in Oct’06.  This Holiday season, the creators decided that it would be fun to launch a region specific version of the game to highlight all the fantastic fun and worthwhile things there are to do in the State of California.  GiftTRAP California will be available across California this Holiday Season and it highlights the huge variety of things to do locally including some in the Hollywood area;

GiftTRAP is a fun way of finding out what makes your family and friends tick - would they prefer to take a sunset horse ride in the Hollywood Hills or spend the day shopping on Rodeo Drive? Would they enjoy visiting San Diego Zoo or prefer to take the Wine Train to Napa? Or maybe they like more traditional gifts like bicycles, chocolates and diamonds! Consider the 200 Californian based gifts against the other 440 gift ideas from around the world - it makes for great conversations and you will be surprised by what you learn!

About GiftTRAP:

GiftTRAP is the hilarious new game that’s taking the gaming world by storm, winning Games Magazine’s “Best Party Game of the Year 2007/2008” and 5 other awards since launching in Oct’06.

Playing starts conversations with people who think they know each other well or want to know each other better.

The goal is to really get to know your friends and family by choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

Unlike other party games you don’t need skills in drawing, acting or trivia so it works well when you have a crowd of mixed ages/skills.

A little knowledge can be a dangerous thing in a virtual gift-giving game!

You are sure to learn something as you give from the 640 gift ideas from the basic to the bizarre.

Despite there being 100’s of party games, it’s rare to find one that adults and children both enjoy playing. It’s fun because everyone gets to say what he or she thinks about the gifts before they know what they have been given.

for more information please contact:

Nick Kellet
GiftTRAP Enterprises
Office +1 250 448 4906
Fax +1 866 240 6511
http://www.GiftTRAP.com

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