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Try out our free online game on Twitter!

Play with all your friends and compete to see who knows them best!

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Follow the inventor of GiftTRAP and his exploits in gaming and social media

Games Magazine Best Party Game of the year 2007/2008

GiftTRAP wins GAMES Magazine’s “Best Party Game of the year 2007/2008”

What's the idea?

Click here to find out how we’ve turned gift giving into a hilarious social experience

Discover the fun!

Click to unwrap the fun.

Puts your gifts to the test!

GiftTRAP is the hilarious new game that’s taking the gaming world by storm and putting the social back into board games.

The goal is to really get to know your friends and family.

You win by knowing your friends and choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

• 3-8 Players, 5+
• Playtime 45-75 mins
• Learn in 10 mins

• 1 full size game board
• 640 Gift Ideas
• Rules
• 8 Organza Gift Bags containing; scoring markers, gift & choice tokens plus advanced strategy cards

Love to play Trivial Pursuit, Cranium or Apples to Apples - You will love this family party game.

GiftTRAP is all the fun of Secret Santa without needing to shop or wrap.

Syndicate

What kind of Gift Giver are you?

Gary Vaynerchuk - Twitter Thunder or Twitter Hot Air Balloon (that needs bursting)

I don’t buy it. Nice sensationalism, but not well argued. This is not the real revenue model.

In contrast I totally buy your “short term” topical high priced comment per your Jacko example. Here you are bang on the money, but I’m unconvinced Twitter = Google killer (as a pure Ad play)

A very small % of eyeballs of total Twitter traffic go through Twitter.com. It’s a problem of their own making - their API diverts bulk of traffic via other tools. Now it’s true to say they are working harder to improve the twitter.com. I’m sure they somewhat regret the effect of the api, but you can’t bite the hand that feeds you (traffic not money). Apple just did that with the app store #fail #backfire. Twitter can’t insert ads into the feed. Twitter could charge businesses for Tweeting without fear of ban which is a consumer consenting way of inserting ads into the feed - as all content is equal and consenting to the consumer.

Twitter can also leverage its role in TV and broader media. A small license change could make them the sole provider of Twitter content for TV (for example). They could leave Web and SMS alone.  Twitter now feeds print media, radio and TV. Another small license change could make Twitter content reusable for free by all after n hurs. In simple terms they can monetize the value of their immediacy. They can certainly ensure all media is forced to quote the source - which perpetuates their ubiquity. This is a simple contractual requirement.

The Twitter reality show idea - whilst in early form - is a perfect example of how they can monetize their value. TV + SMS = real revenue model - see #idol. Twitter can exclusively own the rights to twitter via any other medium than the web. Twitter on TV - for example. Twitter for me has always been a ubiquity play. Twitter works for consumers and creators of content via web, phone, tv, radio (tweets from voice). That said Twitter is also a channel in it’s own right - a channel and a medium - it’s ubiquitous.

Twitter is the Swiss army knife of Web 2.0.  Web 2.0 arrived and trended to create an excess of ever more specialized apps. Too many apps. Too much registration. The same argument explains Facebooks’ success. Twitter offered a jack of all trades approach that in effect reversed the trend - Twitter is a single tool that almost does everything. With the API and 1000’s of partners Twitter can offer fixes to all the shortfalls. Want pics - there’s an app for that. Video/Voice - ditto. There’s an app for just about everything - in most cases there’s 20+ apps for each thing and more if it’s actually really useful. Here’s some example that the Twitter manages to deliver.

- Bookmarking/Link Sharing (Digg/Stumbleupon)
- Photo sharing (Flickr/Facebook)
- Chat (Instant Messenger)
- Social Networking/Community (Facebook)
- Special Interest Groups (SIGS)

In contrast to Facebook, Twitter supports voyeurism (Web 2.0 version of Hello Mag). Twitter removes the permission model Facebook used to make such a fuss about. Ironic that Facebook is now back peddling to reverse that feature/default/mindset.

But it’s not just the functional diversity. It’s the ubiquity that counts. this means it can’t be displaced.

No other medium transcends all other channels

- Email = No
- SMS = No
- TV = No
- Radio = No
- IM/Chat = No
- Comments = No
- Social Network = No

A Twitter address like @nickkellet or @giftTRAP or @garyvee is or will be as ubiquitous as a web address like http://gifttrap.com

Nobody owns Http. Nobody owns email. Twitter owns @twitter.

That’s the difference.

Twitter has proven it can neatly insert itself into TV, Radio, Websites etc.

That leads to many money. For now they need to focus on making themselves indispensable and irreplaceable. They need to focus on getting businesses hooked. More business = more content = more value.