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Play with all your friends and compete to see who knows them best!

Games Magazine Best Party Game of the year 2007/2008

GiftTRAP wins GAMES Magazine’s “Best Party Game of the year 2007/2008”

What's the idea?

Click here to find out how we’ve turned gift giving into a hilarious social experience

Discover the fun!

Click to unwrap the fun.

Puts your gifts to the test!

GiftTRAP is the hilarious new game that’s taking the gaming world by storm and putting the social back into board games.

The goal is to really get to know your friends and family.

You win by knowing your friends and choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

• 3-8 Players, 5+
• Playtime 45-75 mins
• Learn in 10 mins

• 1 full size game board
• 640 Gift Ideas
• Rules
• 8 Organza Gift Bags containing; scoring markers, gift & choice tokens plus advanced strategy cards

Love to play Trivial Pursuit, Cranium or Apples to Apples - You will love this family party game.

GiftTRAP is all the fun of Secret Santa without needing to shop or wrap.

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What kind of Gift Giver are you?

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I loved the book “Paradox of Choice” by Barry Schwartz, because for me it really captured a sense of the world in which we live.

Remember how long it used to take to book a holiday before the web? And now how long do we take to research the creation of that perfect holiday? Life used to be simpler, but if holidays are important to you it’s s good thing, but not all choices are good for everyone.

The premise of the book as that while every extra choice is good, at some point the total number of choices available becomes too great. We get stuck in analysis paralysis and actually don’t make any decisions or suffer buyers remorse from decisions we have made.  We loose many hours to making choices for every element of our designer lives.

Choice while being empowering actually disables. Too much choice leads to unhappiness. The book recommends some simple steps to regain some of the time we have lost to choosing.

Simple steps to a simpler life…

- Decide on a few things that really matter to you and elongate and enjoy decisions for these items. This may be purchasing an iPod, booking your holiday, choosing a bottle of wine. This he calls “maximizing”.

- Other decision he recommends you “satisfice”. If you need a pair of jeans, but don’t care, buy the same pair as your last pair. If you aren’t a car expert and don’t fancy spending the next 6 weekends at car dealerships evaluating options, simply defer to a friend or an expert. Keep your options to as few as possible and make a quick decision.

In a world where everything is a choice and we personally become our own uber brand composed of all our micro decisions I thought this idea was very appealing. I’ve managed to implement these approach and recovered a whole bunch of time from the black whole of analysis paralysis.

Extreme choice (aka abundance) is cited in Dan Pink’s A Whole New Mind as one of the three drivers to why right brain thinking is set to surface as a dominant influence in commerce.

I find it ironic that with creativity set to drive commerce that consumers frequently revert to familiar names and brands even when the brand is stretched from one category to another. These brands that are liencesed to products simply becasue they sell. Breaking through with creativity takes extreme measures if you want a big hit. If you read The Long Tail you discover that perhaps there won’t be so many big hits any more, simply becasue its no longer feasible to reach the same size of audiences in the past. Today’s markets are much more fragmented.

Toys and games feature many licensed products. Product teams are faced with a dilemma; should we create something new and risk failure or shall license a trusted brand. It often the case that you’ll find the product in the clearance isle becasuse they products often aren’t that great and able to stand up on their own without the brand name. Brands work in stores to sell products, but the brand can’t turn a bad product into a good one.

As an example

CSI
Desperate Housewives
Who Wants to be a Millionaire
Survivor

Breaking through the noise takes extreme effort and can be potentially expensive. In books, for example, it’s now common to massively seed bookstores with free copies for the staff to make an impression. 15,000 copies of Brokeback Mountain were distributed free to bookstore staff in an effort to break through the noise.

With so many books to choose picking a book as a gift is a pretty tough challenge. Picking a book for yourself is challenging enough.

A game based on Shrek or a Desperate Housewives will garner automatic sales. Executives expect these brands to needed to assist any new product. Large companies forget their past and fail to innovate internally.

I thought it was about time I started blogging on a number of themes relating to giving, gifts, board games, snow boarding, wake boarding, mother boarding (software,web 2.0, technology), white boarding (building a brand in 2006 and beyond)

I wanted to blog the whole experience of being a new board game company in this crazy world in which we live.

So here it goes....

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