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Play with all your friends and compete to see who knows them best!

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Follow the inventor of GiftTRAP and his exploits in gaming and social media

Games Magazine Best Party Game of the year 2007/2008

GiftTRAP wins GAMES Magazine’s “Best Party Game of the year 2007/2008”

What's the idea?

Click here to find out how we’ve turned gift giving into a hilarious social experience

Discover the fun!

Click to unwrap the fun.

Puts your gifts to the test!

GiftTRAP is the hilarious new game that’s taking the gaming world by storm and putting the social back into board games.

The goal is to really get to know your friends and family.

You win by knowing your friends and choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

• 3-8 Players, 5+
• Playtime 45-75 mins
• Learn in 10 mins

• 1 full size game board
• 640 Gift Ideas
• Rules
• 8 Organza Gift Bags containing; scoring markers, gift & choice tokens plus advanced strategy cards

Love to play Trivial Pursuit, Cranium or Apples to Apples - You will love this family party game.

GiftTRAP is all the fun of Secret Santa without needing to shop or wrap.

Syndicate

What kind of Gift Giver are you?

Twitter Semantics: Apps, Tools, Revenue Models, Platforms and beyond

I’m funny about terms and their consistent use. I can remember so many debates during my fun times in the Business Intelligence domain working for Business Objects talking about what’s a “Tool” what is an “App” and what’s a “Platform”. I guess in many ways I have Dave Kellogg (now with Marklogic.com) to thank for my marketing schooling. Back then Tool = generalised multi-purpose thing eg a Reporting Tool and an App = function specific. You can make a tool do many things (write reports on any source of data) An Application was domain specific eg a CRM Application or an HR Application - ie preconfigured to do a specific job.

Oracle, Excel, Word, Visual Basic and Java are tools. You can use them for all sorts of things.

Oracle HR is an app built on a Tool (or series of tools). Intuit is an App.

Twitter is of course a tool - you can use it for many things - What am I doing, What am I following/thinking. It’s also possibly/probably a platform for messaging. Tools and Apps get built on platforms

It’s funny but as I read/search for classification of Twitter and others “Tools and Apps” built to leverage Twitter I’m confused. I’ve seen people term all things web based as “Apps” all all things client based as “Tools”.

For me if something is a downloadable client or a Web App is of secondary interest. It doesn’t give me any clue as to what it does.

In my few days of trying to get into Twitter I see two classes of software with respect to Twitter

Management Tools (generic tools used to help you manage your Twitter data)

Application Tools (there are fewer of these but they are beginning to emerge)

It’s funny the Management Tools only exist because Twitter is so overloaded and doesn’t seem to offer these functions themselves. I get the idea that offering the API helps build out an eco system, but these Management Tools actually take traffic away from Twitter.com (but do drive people to the platform if confusing them in the process).

If Twitter does implement an ad-centric model then it’s fraught with problems. Any ads offered up by Twitter.com will not be visible to users who access Twitter via any 3rd party Tool (web-based or downloadable client). I suspect their would be rebellion if Twitter inserted adverts into the “feed”, so I think they are stuck with choosing who to offend in terms of building a revenue model. I watched an interview that talked about them charging businesses that benefit from their use of Twitter.

I read a few amusing posts about Twitter becoming the next paypal, which seemed unlikely.

The Application Tools to me are the interesting piece. These are more akin to the Apps on Facebook. It’s easy to think of Twitter as a platform (with management tools) and with Applications build on the platform. This is where you can expect to see some creativity and some innovation.

I’ve noticed TwtApps but they seem very rushed and incomplete. It seems to be the bigger opportunity is in the “Apps” versus the tools. Of course the odd good “Tool” could get acquired by Twitter. It’s happened once and it could happen again.

Has anyone thought of the different Twitter solutions in this way. Has it reached a point where Twitter is simply a messaging platform on which a whole array of useful stuff can be delivered.

Twitter is still hard to get. To make the shift from “Doing” to “Attention” and from using just Twitter.com to using your own personal choice of Twitter tools to manage your twitter experience.