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Games Magazine Best Party Game of the year 2007/2008

GiftTRAP wins GAMES Magazine’s “Best Party Game of the year 2007/2008”

What's the idea?

Click here to find out how we’ve turned gift giving into a hilarious social experience

Discover the fun!

Click to unwrap the fun.

Puts your gifts to the test!

GiftTRAP is the hilarious new game that’s taking the gaming world by storm and putting the social back into board games.

The goal is to really get to know your friends and family.

You win by knowing your friends and choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

• 3-8 Players, 5+
• Playtime 45-75 mins
• Learn in 10 mins

• 1 full size game board
• 640 Gift Ideas
• Rules
• 8 Organza Gift Bags containing; scoring markers, gift & choice tokens plus advanced strategy cards

Love to play Trivial Pursuit, Cranium or Apples to Apples - You will love this family party game.

GiftTRAP is all the fun of Secret Santa without needing to shop or wrap.

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Skype and Skype Phones - The perfect "Product as a Service" combowho

Further to my first post on “Product as a Service”, I’ve been receiving a number of comments via email, this is great so keep them coming.

The most obvious and probably one of the earliest examples of “Product as a Service” is the Skype phone. Skype was clearly very successful at grabbing attention and signing up users from around the globe.

I’d love to know where/when the Skype phone was first sold in stores, but it’s a poster child example of how getting “new” people to sell or just promote your “Service” through the sales of a physical product in store can really help to expand your market.

For me the Skype phone did three things for Skype;

• It made a whole new channel care about their product (the fact there are many Skype phone manufacturers compounded that effect many fold - it made it competitive)
• It took Skype to a whole new set of mainstream, less techy, less web-savvy users
• It established the term “Skype Phone” - who calls it a USB Headset? It made it a “Cool Fashion Accessory” everyone had to have

What you mean you don’t have a Skype phone?

I have some more posts to write to expand on the initial examples, specifically I’m looking forward to writing a full post on Postful. I hope to be able to post an interview with Justin Garten their co-founder.

Got any “Product as a Service” examples of your own (real or imaginary)?

Are you a retailer or Skype phone manufacturer or product manager who wants to comment on the Skype phone or the “Product and a Service” opportunity.

Email me at nick at gift trap dot com