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Facebook Gift Exchange Game Secret Santa

Games Magazine Best Party Game of the year 2007/2008

Games Magazine Best Party Game 2008
GiftTRAP wins GAMES Magazine’s “Best Party Game of the year 2007/2008”

What's the idea?

The game for the gift giving savvy

Click here to find out how we’ve turned gift giving into a hilarious social experience

Discover the fun!

Click to unwrap the fun.
Learn how to play

Puts your gifts to the test!

GiftTRAP is the hilarious new game that’s taking the gaming world by storm and putting the social back into board games.

The goal is to really get to know your friends and family.

You win by knowing your friends and choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

  • 3-8 Players, 5+
  • Playtime 45-75 mins
  • Learn in 10 mins
A sample of gifts from the GiftTRAP gift guide
  • 1 full size game board
  • 640 Gift Ideas
  • Rules
  • 8 Organza Gift Bags containing; scoring markers, gift & choice tokens plus advanced strategy cards
Read what the experts have been buzzing about.

Love to play Trivial Pursuit, Cranium or Apples to Apples - You will love this family party game.

GiftTRAP is all the fun of Secret Santa without needing to shop or wrap.

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Scrabulous a better Mouse Trap? Innovation gets trounced as Hasbro's uses Legal Might


Scrabulous a better Mouse Trap? Innovation gets trounced as Hasbro's uses Legal Might

As a board game publisher, I know lots of independent board game publishers who, like me, would jump at the chance of getting 500k users per day playing and talking about your game even if you didn’t own the site that’s collecting $25k/month in ad revenue.

Hasbro and Mattel have both benefited from sales increases due to the born again popularity of their cash-cow game. They sell over a million copies a year when really nobody really needs another copy.

Scrabble is a board game that’s not turn based. Scrabulous is an online game. There are as many differences as there are similarities. Scrabulous defined the bar for an online word game. I think they may regret having copied the board so precisely.

Scrabulous have made the game work online and generated a dedicated crowd and this is no small task,

Now, as a follower, Hasbro with all the fuss has only managed 10k users per day, which isnt too impressive.

Isn’t Scrabulous just a better Mouse Trap they didnt copy an online version, as Scrabble didnt have one. There are other copies too and I bet they arenҒt being sued, simply because they havent created the attention or the dedicated crowd.

There are many other “copycat” game apps on Facebook and they aren’t getting sued.

I have total respect for the Scrabulous guys. We created a Facebook app in the vein of Free Gifts to help promote our game but getting your social app moving is no mean feat.  Translating a board game to an online game is far from obvious.

The Free Gifts apps get 100k daily active users on Facebook, which is pretty cool. Our game precedes Free Gifts, but you cant fight the viral nature and youve got to be first on the right platform.

Check out our app here; http://apps.new.facebook.com/gifttrap/

Unlike the Free Gifts app your friend gets to choose their own gift, the question is will you match. We have turned virtual gifts into a game.

The GiftTRAP board game is on sale in Barnes and Noble right now which is pretty cool (no doubt next to Scrabble). I’m just a few million copies behind them but gaining fast, but then we do have some pretty cool awards to our name.

I hope Facebook doesn’t drop Scrabulous. My sense is they will, but it’s hard to call.

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