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Follow the inventor of GiftTRAP and his exploits in gaming and social media

Games Magazine Best Party Game of the year 2007/2008

GiftTRAP wins GAMES Magazine’s “Best Party Game of the year 2007/2008”

What's the idea?

Click here to find out how we’ve turned gift giving into a hilarious social experience

Discover the fun!

Click to unwrap the fun.

Puts your gifts to the test!

GiftTRAP is the hilarious new game that’s taking the gaming world by storm and putting the social back into board games.

The goal is to really get to know your friends and family.

You win by knowing your friends and choosing the right gifts, but most of all it’s just fun to play and gets you talking about things that matter.

• 3-8 Players, 5+
• Playtime 45-75 mins
• Learn in 10 mins

• 1 full size game board
• 640 Gift Ideas
• Rules
• 8 Organza Gift Bags containing; scoring markers, gift & choice tokens plus advanced strategy cards

Love to play Trivial Pursuit, Cranium or Apples to Apples - You will love this family party game.

GiftTRAP is all the fun of Secret Santa without needing to shop or wrap.

Syndicate

What kind of Gift Giver are you?

Credits

See just who’s been involved in helping shape GiftTRAP so far.

Creating GiftTRAP began in January 2004 with a discussion with my eldest daugther about a gift giving game, inspired by Santa Claus. Many people have input in the process along the way. I wanted to credit as many of these people as I can name below. I’ll keep extending this as the project progresses. I wish I’d begun logging this earlier.

Thanks guys it has been fun working with you all. No excuses if this sounds worse than a bad best man speech!

Nick Kellet
CEO GiftTRAP Enterprise

Initial Concept

My daughter, Freya Kellet.  She won’t let us forget it!

Game Design, Naming, Packaging Design, Logos, Artwork , Visuals and General Creative Thinking

Madhouse Creative - a stunning job and thanks for digging deep and making magic.  You have great team
Special Thanks to Scott Davis & Tammy Moore and the supporting services of Sturgeon Hall and of course The Guinness Brewery
iPod - we loved your box, but how do you fit a game board inside?
My wife, Julie Kellet for making the first cool box in the image of an ipod box.
Scott for just gritty determination and figuring out the packaging solution (lots of talent too)

Great Advice

Nick Goode Quixity.com - for giving some great advice
Mathew Scherba - for being a great sounding board
Yuying Mesaros - thanks for your help and connections
Tom Taylor Itiva.com - always great to have a serial entrepreneur to ask killer questions
Troy Angrignon - thanks for your help and some great introductions.
Carole Freeman - thanks for help on messaging

Legal Fun

Helen Yu - Pushor Mitchell - Thanks for capturing the idea in patentese!

Website Design & Execution

Bruce Prochnau - BK Design
Special thanks to Bruce for building two great websites so far. There will be more for sure. Thanks for keeping up with an ever moving plan and for not telling me I’m crazy

Technology

Expression Engine Pmachine.com - for a great community platform and for running the site contest
Apple Mac - I’ve become a convert
Adobe Creative Suite - We loved the mail merge feature in InDesign!
Google Images (we love you for prototype making)
LinkedIn.com - for being there

Charity Strategy

Jill Murray - Thanks Jill for helping is take the seed of an idea and making it real
Nigel Brown - Thanks for some great advice and an intro into Make a Wish!
Warren Spires - Right To Play - Thanks Warren for taking as risk and seeing the potential

Photo Sourcing & Prototype Production

Julie Kellet for slavishly building up a database of potential photos and for making prototypes way beyond the call of duty. Cutting, sticking
http://www.Flickr.com for providing a great community.

Test Playing

500+ people have play tested GiftTRAP along the way. I’ll dig out the names from the NDA’s and the pre-patent application days! We lost track of names after that point.
Special thanks to
Mark & Sam Bowman for the No Way and the Out Of Stock concept
Dave Garvie for insisting on a central game board
Elizabeth & Tim Russell-Jones for driving us to segment the gifts by value
Keith Ferrazzi & friends for giving us some great feedback and for being willing to test play GiftTRAP at one of your dinner parties. You are a great sport and your team have been amazing.
Buck Lum - Craving for a Game - Thanks for your support and for playing it in your store! Great feedback
Rick Thornquist of http://www.boardgamenews.com - Thanks Rick, it felt like getting my school report. So glad you liked it!
The 8 Australian who played for beer on the last play testing before we went to production.  The beer was a good investment.

Marketing Strategy

Tatsuya Nakagawa - Atomica Creative. I love the way Tats can take a grand (aka expensive) plan and turn it into a workable, scalable and affordable solution
1-800-GOT-JUNK - for being the first brand to sign up
Warren Spires - thanks for inspiring the idea that became Massive Play Weekend

Great Books

Never Eat Alone - Thanks Keith, for making me reconnect all my networks and build new ones.
Buzz Marketing - For making me remember crazy ideas work
The Anatomy of Buzz - For lots of board game examples

Retail Gift Stores/ OnLine Catalogs

Brenda Brown - Laughing Moon Kelowna
Chantal Couture - Functional - Kelowna
Dave Bolotsky - http://www.Uncommongoods.com - Thanks for your input and being such and early stage advisor

Manfacturing

Last but not least it takes a great factory to make this dream come true.
Special thanks for Paul, Lucy, Karen, Angela, Adam Patty et al…